Nov 07, · Visual Argument Essay Introduction. Visual rhetoric is recent development in theoretical framework attempting to describe the effects of a visual communication in comparison to aural and verbal communication. Visual rhetoric demands that one has the ability to understand the visual message in terms of expressions and pictorial blogger.comted Reading Time: 10 mins Apr 27, · Visual Argument Peer Review The visual image should contain a clear and specific statement of claim being made. The written text should address the process of completing the visual argument. To Jun 15, · For a visual argument essay, inform how an image was created. Then, you can vividly describe it. The next step is to try to understand the purpose of the artist. You can embellish your essay by including some interesting facts about them or the piece of art itself
Visual Argument - Words | Essay Example
Visual images are incredibly powerful as tools of advertising, propaganda, visual argument essay, and art.
The "visual argument" is a sort of argument that utilizes an image, enhanced with some few words, in order to present a particular viewpoint or point of persuasion. That's why companies regularly brand themselves with new logos and images. The visual argument essay sample marketing essay analyzes the images shown above and the ways in which it presents an argument to the individual consumer.
It is amazing how much power a simple image can have over the mindset of many, visual argument essay. Whole nations have been changed, just through the use of images, and it is this type of image that is known as a Visual Argument. These images may seem simple at first, but there are details that go into their creation that give them the power that they hold almost like marketing propaganda. In fact, scholars have suggested that arguments within images tap into a pattern of thinking that can only be expressed visually, and this form includes its own vocabulary and syntax Usher From type to layout to color to image—these things seem like irrelevant details, but they make all the world of difference in Visual Arguments.
This paper discusses a particular example of Visual Argument in depth in order to prove that this level of detail is necessary in creating Visual Arguments, and in order to show visual argument essay through including such details the power and effect of the work is greatly increased. Two types of Serif font are used.
The Serif font of the familiar Cheerios brand is displayed below a spoonful of pills to associate that brand to the visual message. Then below that, a different Serif font, commonly recognized the world over as the Mars, Inc, visual argument essay. Technically, since both Serif fonts used are globally recognized and associated with those two specific brands, these fonts could also be considered to be within the category of Specialty fonts.
The type is functional and appealing with only two font styles usedand none of it has been altered with any bolding, italics, or underlining. The strong brand associations of the chosen fonts create a relationship between the image and the text. In fact, it might even be appropriate to consider the chosen fonts as images themselves since their use automatically brings to mind so many associated images. The layout of this piece is very efficient in limiting text and images to avoid clutter and confusion.
It focuses on creating coherence and meaning and it is structured in such a way as to indicate the importance of relationships between its component parts—they seem to go hand in hand. The use of layout is extremely important in emphasizing the key ideas of visual arguments Ramage The choice to put the Cheerios logo above the image of a spoonful of pills is a conscious layout choice, visual argument essay.
Based on this placement I can only assume that the creator of this piece wanted warm associations that tend to come with the Cheerios brand to hit the viewer first, visual argument essay, and only then, once these associations were in place, did he want the viewer to consider the spoonful of pills.
This sequence of thought creates a souring of a positive emotion that results in a nervous or unsafe feeling that makes the viewer question any assumptions they may have about health and medications.
Anthony Blair points out that:, visual argument essay. The color chosen for the piece under discussion is a stark white-on-white. It is difficult to think of stark white as a functional color, but it does actually create a relationship as opposed to being merely decorative. Whiteness can indicate an emptiness, a nothingness, a numbness, a cleanness, a freshness, and a blankness.
When the Cheerios logo is added, associates of children and family enter into it. The whiteness of the background, juxtaposed against the whiteness of the medication creates an implied relationship—the background being the nothingness or numbness of everything that comes from being involved visual argument essay the sterile medication in the forefront of the image.
The colors used are realistic, but because the Cheerios brand is used—and the colors of that brand are very well known—a definitive lack of color is very strongly felt and this creates an interesting effect which can be viewed as surreal or cartoonish because of the hyperbole that comes with this stark lack of color. Additional reading : Click here to read about advertising and gender stereotypes.
Birdsell and Leo Groarke explain that just as the written argument has a context in which it is presented, visual argument essay, so does the visual argument 5. In fact, visual arguments may tend to have stronger contexts than their written-word counterparts due to the associations that can be set up instantly and nearly subconsciously, just through use of well-known imagery or symbolism.
In visual argument essay piece under discussion Cheeriosa strong visual aesthetic is definitely present. The stark white is soothing and disturbing at the same time, which adds visual argument essay third layer of aesthetics that comes of as being quite sinister. The camera is definitely inside the scene of this close-up image of a spoonful of meds under the Cheerios logo—and this works very well in this argument.
It illustrates a strong point: society is way too medicated, visual argument essay. This is conveyed very effectively through the idea that we eat medication as if it were a bowl of breakfast cereal.
The clear juxtaposition between these images against the text highlights the problem of over-medicating and visual argument essay a strong emotional response. What it lacks in story, it makes up for in message. As can be seen from the close reading done on the example image for this analysis, there is no question regarding the effectiveness of this Visual Argument as a form of media based marketing.
And it can be extrapolated that when any visual argument is created correctly, with thoughtful inclusion of the preceding design aspects, the created argument will be just as effective as this one is, visual argument essay.
But whether or not a visual argument succeeds or fails has a lot to do with the same reason why a verbal or written argument may succeed or visual argument essay. The audience, time-period, visual argument essay, and environment of the argument creates an intellectual context from which to work. It is within this context that the creator of the argument must craft a new context that juxtaposes against the norms he is arguing with. The creator will use his varied tools to achieve this.
For the orator and essay-writerit is rhetoric; for the visual argumentalist, many very effective tools are available—including color, type, image, and layout. Argumentation and Advocacy: The Journal of the American Forensic Association.
Summer Washington State University. Visual argument essay, J. UCSB Writing Program. Ramage, John D. Bean, and June Johnson. Writing Arguments: A Rhetoric with Readings. Boston: Allyn and Bacon, Usher, Nikki. Ohio University. This blog post is provided free of charge and we encourage you to use it for your research and writing. However, we do require that you cite it properly using the citation provided below in MLA format. Ultius, Inc.
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, time: 1:04:12Tips for Writing Effective Visual Arguments Essay - Peachy Essay
Nov 07, · Visual Argument Essay Introduction. Visual rhetoric is recent development in theoretical framework attempting to describe the effects of a visual communication in comparison to aural and verbal communication. Visual rhetoric demands that one has the ability to understand the visual message in terms of expressions and pictorial blogger.comted Reading Time: 10 mins Apr 27, · Visual Argument Peer Review The visual image should contain a clear and specific statement of claim being made. The written text should address the process of completing the visual argument. To Jun 15, · For a visual argument essay, inform how an image was created. Then, you can vividly describe it. The next step is to try to understand the purpose of the artist. You can embellish your essay by including some interesting facts about them or the piece of art itself
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